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# Hot SHOT: Riton Optics’ New Primal Scopes & Binos

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Now is the time when I must point out that you pronounce it “right on.” That’s what I said, anyway.

Riton Optics was founded on a simple principle–that ordinary working Americans should be able to own high-quality gun glass–and their 2020 release of the all-new Primal Series of riflescopes proves that principle’s power. The Primal series offers a blend of high-quality but affordable riflescopes that is (get this) actually named in English instead of a bunch of abstract product designations. All new for 2020, Riton Optics is introducing a new line of optics complete with proprietary, high performance reticles and enhanced features all at the industry’s best value.

Riton is the world’s only Military and Law Enforcement Veteran Owned optics company, so it comes as no surprise that the company originally got into firearms optics on the law-enforcement, military, and tactical side of things. The truth, however, is that the founder of Riton, Brady Speth, has an “origin story” that millions of Americans will recognize as similar to their own…and one that would lead Riton out of the shoothouses and into the woods.

Recalls Speth, “Growing up in a family of seven, we hunted to put food on the table and to sustain us. One of our fundamental goals at Riton has been to put quality optics in front of those who love the great sport and tradition of hunting, as well as those that live the same lifestyle that my family did.”

The all new Riton Optics Primal Series of optics is just that: a blend of high quality, affordable optics focused specifically on the needs of the hunter. The Riton Optics Primal Series includes a full line of HUNTING optics. From high performance riflescopes to magnesium alloy binoculars, the Primal Series of optics have been designed and built to meet all the demands of the hunter.

Frequently, when you hear the phrase “affordable optics,” the first thing you think of is the bottom shelf at your local big-box store–but that’s not what Riton promises. Each Riton Primal optic is given a rigorous dual inspection at the company’s location in Tucson, Arizona, so consumers can be sure Riton optics offer them the quality they need to make the right choices in the field. But it’s not just about double-checking that glass.

The Primal Series riflescopes include features such as capped, zero resettable turrets to ensure the end user will not lose zero in the field or on the move. Enhanced, low light coatings provide a clear picture in dawn and dusk hours, while integrated throw levers for quick adjustments. The reticles within the Primal Series riflescopes are designed for optimal field of view, while still providing indicators for hold overs and wind.

Every optic in the Primal Series is purged and sealed ensuring variation in temperature and environmental stressors will not affect the optic. These rugged built optics are 100% shockproof, waterproof and fog proof for a lifetime of optimal performance.

New for 2020, the Primal Series includes the following optics:

X1 Primal 3-9×40 Riflescope (MSRP $249) X1 Primal 4-16×44 Riflescope (MSRP$279)

X3 Primal 3-15×44 Riflescope (MSRP $499) X5 Primal 3-18×44 Riflescope (MSRP$999)

X7 Primal 1-8×28 Riflescope (MSRP $1499) X5 Primal 10×42 HD Binoculars (MSRP$599)

For more information on the Riton Optics Primal Series or the other new series for 2020, please see ritonoptics.com.