Whether it’s the holiday season or spring hunting season, there’s plenty of opportunities to increase sales and attract both new and returning customers. Let’s take a look at a few promotion ideas for gun store owners everywhere:
Outshine the Rest
You probably aren’t the only store in the area, so go above and beyond, coming up with special deals like a loyalty program or 2-for-1 offers. Customers love incentives like this.
Also make sure your staff is friendly and approachable, as well as knowledgeable. You might like to specialize in one type of hunting too, to become the leading authority on the subject in your neighborhood.
Word of mouth means if you really know what you’re talking about and offer incentives, your store is likely to be the go-to store for many shooters. Why would they go elsewhere if they get the best advice and prices at your place?
Know Your Customers
Research what your customers are planning to hunt during the season and you might even be surprised.
All you have to do is ask what kind of hunting they have lined up. If you prefer, you can do this in the form of a short survey then enter them into a contest to win a new shotgun or similar.
You probably have a good idea of what is being hunted, but this is still worth doing, because the better you know your customers, the more chance you have of pleasing them and making them regulars.
Special Hunting Packages
A lot of your customers might be interested in hunting packages. If you offer hunting gear, not just the shotguns and ammo, you can be a one-stop shop and not lose customers to elsewhere.
And the best news is, you can use this promotion idea year round. Develop “bundle packages” wrapped around seasonal hunting.
Maybe a coyote hunting package, for example, that comes with a rifle, ammo, varmint caller, scope, and camo clothing, all for one price?
Who doesn’t love some fun, friendly competition? Try a ‘who can bring in the largest duck’ contest or similar, then award the winner a prize. This adds a fun element to your store as well as gaining new customers via word of mouth.
You can then post updates on your website, Facebook page or other social media, saying who is in the lead so far and how many days are left to beat them, as well as what the prize is going to be.
What about a tailgating event with grills and ingredients provided so hunters can cook their bounty right there in your parking lot?
Even though the above ideas are relatively simple, they could still place you head and shoulders above the competition, making your store the most fun, well-stocked and competitive in town.
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