Since the United States Concealed Carry Association‘s inception in 2003, American gun owners have relied upon USCCA to protect them in case they are ever forced to protect themselves with a firearm. This year’s SHOT Show marked the Second Amendment advocacy organization’s 16th anniversary, which USCCA is honoring with a brand-new slogan that best describes them…and their 330,000+ armed citizen members: Born to Protect. ”
“That message is a perfect reflection of the USCCA’s mission and every single one of our members,” said Mike Lowney, the USCCA’s chief marketing officer spearheading the rebrand campaign. “In a world that teaches people to say, ‘Do it for me,’ we choose to bear the strength to protect what matters most. It takes a special kind of person to make that choice — someone born to be a protector.”
The United States Concealed Carry Association offers a singular kind of insurance: Protection for armed citizens who have had to use lethal force to defend their lives and the lives of their loved ones. Frighteningly, sometimes a self-defender will defeat an imminent threat of bodily injury from a criminal, only to then be forced to defend themselves in a court of law. USCCA’s insurance covers civil defense and damages protection, defense expenses, bail bond funding, and more (depending on your level of membership).
“Every member of the USCCA team understands the impact they are having on our members,” says Schmidt. “There’s even a sign on the front door of our headquarters for every employee to see when they come to work each day. It reads, ‘Get ready to save lives.’ That’s what we do, and we do it by supporting America’s responsible protectors.”
Naturally, those of us Born to Protect are pragmatic enough to plan for the worst even as we hope for the best. That’s why USCCA doesn’t just offer insurance for the worst-case scenario; they also offer training, a monthly print magazine, and some really valuable resources for the armed defender. The idea is that we, as armed citizens, have one job–to stop the threat–and that USCCA will help us worry about the rest once we’ve secured our own safety.
Speaking of “Stop the Threat,” here’s a sneak peek at some of the top-level training and advice USCCA offers. In this video, editor and NRA-certified trainer Kevin Michalowski talks about exactly what “stop the threat” means.
“The truth of the matter is that no handgun round has the power to give you that lightning-bolt effect you see in Hollywood movies. Remember, you may use deadly force to stop an imminent deadly threat. If you use force and the threat stops, you must stop using force. But if the threat returns, you may once again use force to stop the threat…”
Click the video below to watch; to learn more about USCCA’s programs, click here!
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