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The Shooter’s Rallying Cry: WHAT? COME AGAIN? CAN YOU REPEAT THAT?



Today’s guest column comes to us courtesy of AXIL, which engineers cutting-edge electronic hearing protection that’s made for shooters. It’s tempting, especially if you are young, to think of what happens on the range as “just another loud noise.” The fact is that hearing loss starts far earlier than you’ll notice, and once it’s gone, it stays gone. That’s the reason our latest giveaway–the Extraordinary Everyday Carry $7.5K Guns & Gear Giveaway, don’t you know–features both earmuffs and earbuds from AXIL. We’ll give you more details about that giveaway, and how to enter, at the conclusion of the below article. We know the prospect of winning $7,500 worth of guns, gear, gift cards and ear pro from AXIL is exciting (especially now that the giveaway only has two days left to run), but we hope you’ll read this very important piece first. If not, please prepare to practice the shooter’s rallying cry, which you’ll need starting at about age 40: “HUH? WHAT? COME AGAIN? CAN YOU REPEAT THAT? NO, I’M NOT SHOUTING, WHY DO YOU SAY THAT?”


The Subjective Permanence of Hearing Loss

–Weston Harris

Hearing loss is more prevalent than you think in modern America. Many times it remains undiagnosed due to the individual feeling embarrassed as well as the stigma that surrounds it. It can occur through various circumstances, but the two most prevalent are either through old age or from being around loud machinery or loud explosions. Your hearing is one of the most peculiar and sensitive areas of the body. It’s also the most vulnerable due to the majority of people not being proactive and taking the necessary steps in order to protect their hearing. Who would think about packing ear plugs with them everywhere they go? It’s just not feasible. Our hearing was originally developed and used for hunting as well as an early warning system to let us know that a predator may be near. As the years progressed, so did the technology we surrounded ourselves with. Unfortunately, many of those pieces of machinery grew to excessive decibels and for whatever reason, our hearing never evolved along with modern technology. Therefore even to this day, if you are around a job site with excessively loud machines and tools or have been around explosions or gunfire without hearing protection you more than likely have hearing loss already. But we can just get it back right? Hearing is regenerative isn’t it? No it is not, and the following will explain why as well as what you can do in the meantime to keep the hearing you do have safe.

Serious Damage

To better understand what’s going on, your ear is broken up into three pieces. Your outer, middle and inner ear is how the human ear is built. Depending on the type of hearing loss, it will affect different parts of the ear. Conductive hearing loss is when there are issues with the middle ear, more specifically the ear canal or ear drum. Sensorineural hearing loss is from some form of a traumatic injury to the inner ear. This is also known as nerve-related hearing loss. Within each type of hearing loss, there are ways as to which they can each occur.

With conductive hearing loss, sometimes there is a deformity of the ear canal, failure of the ear canal to open, or a major issue with the middle ear. If neither of these can be fixed through surgeries, than the only other possible solution would be some form of aftermarket hearing aid. Other forms can occur with infections, tumors, or blunt force trauma. The former can be treated with antibiotics, while the remainder would need some form of surgery to fix the hearing. Osteosclerosis is inadvertently a form of conductive hearing loss as well, this can be fixed through surgery too.

Sensorineural hearing loss mostly occurs with excessive trauma to either the head itself or the ears. Inside your inner ear rests the cochlea, it’s a shell typed piece that collects the vibration of sounds. Inside of the cochlea rests these tiny little hairs called stereocilia. This is what actually picks up the sound vibrations and interprets them in your brain for you. Once these hairs become damaged from loud, catastrophic sound levels. They are irreplaceable and cannot grow back. This is where hearing aids or cochlear implants would come into play. Meniere’s disease is also a culprit of this form of hearing loss and can also cause tinnitus. Mixed hearing loss is a combination of the aforementioned, and can be taken care of if the conductive component is isolated and taken care of first.

Prevention is Key

Beyond the facts of the dreaded facts of hearing loss, there is still hope. We are not all doomed to one day wake up and be deaf. The idea is that you must wear the proper hearing protection when and wherever you can. Unfortunately, a majority of people are lazy or don’t want to be judged by others for wearing ear pro when others may not think it’s even necessary. Regardless of your job, lifestyle, or hobby thinking of how your hearing will be effected is vital. Are you constantly putting yourself around loud machinery? How often do you spend on your ATV unprotected? How many times do you go to rock concerts? These may sound silly as they’re frequent things we do, but loud, abrasive decibels don’t care about how common it is. If you aren’t taking the proper steps, your hearing will pay for it.


Wait, there’s something missing! We did promise to tell you more about our …


Why be ordinary? Let other people have their mouse guns, their pocket rockets, their easily concealed microcompact .380s. Our Extraordinary Everyday Carry II $7.5K Guns & Gear Giveaway ends June 15, and we can just about guarantee that the lucky winner will be the only one on their block with any of these! Let’s start with the guns: M+M Industries‘ M10X-P BLk 7.62x39mm Pistol boasts a 12-inch barrel and an ammo capacity of “YES.” There’s the Magnum Research BFR (Big, Fine Revolver, don’tcha know), $1K gift card to Rival Arms (where you can build your own custom gun), reflex and laser sights from Viridian, 2 AR550 steel targets from Challenge Targets, hearing protection from Axil, some fisticuff fun from Knuckle Sammys, $500 Gift Card to 2A Warehouse for your ammo needs, AR500 Armor Everyday Carry body armor kit, CIVIVI Orthus blade, eye pro from JC Steele Eyewear, and a varmint light from XDMAN! This giveaway starts right now, May 9 2022, and continues through midnight June 15 CDT.

Entering is simple and free! Just click here, give us your contact information, and be extraordinary!

Here’s the complete prize listing (don’t worry, we’ll give you the signup link again):

1. M+M Industries M10X-P BLk 7.62x39mm Pistol 12.5″ Barrel, Valued at $1,599.00

2. Magnum Research BFR, .45/70, stainless steel Pistol, Valued at $1,302.00

3. Rival Arms Gift Card (valid only at, Valued at $1,000.00

4. Crossbreed Holsters Gift Card (valid only at, Valued at $500.00

5. Viridian Weapon Technologies GDO Green Dot Electro Optic, Valued at $289.99

6. Viridian Weapon Technologies C5L Green Laser Sight + Tactical Light, Valued at $349.00

7. Challenge Targets Short Range AR550 Rifle Target – Full Man, Valued at $459.00

8. Challenge Targets Short Range AR550 Rifle Target – FBI Q, Valued at $379.00

9. Axil GS Extreme 2.0 Earbuds, Valued at $199.99

10. Axil Tracker Blu Earmuffs, Valued at $159.99

11. Knuckle Sammys Women’s Heart Time Brass Knuckles, Valued at $29.99

12. Knuckle Sammys Men’s Redemption Brass Knuckles, Valued at $129.99

13. Knuckle Sammys Women’s Serenity Brass Knuckles, Valued at $119.99

14. 2A Warehouse Gift Card (valid only at, Valued at $350.00

. AR500 Armor Everyday Carry Bundle, Valued at 365.00

16. Civivi Orthrus Fixed Blade Knife Black G10 Contoured Handle, Valued at $135.00