Laws & Rights
NSSF: Bloomberg’s Anti-Gun Propaganda Arm Attacks Private Citizens

Confession: I’m a little jealous that they haven’t tried to cancel ME yet. Image courtesy NSSF.org
“Gee, that sure is a nice everything you have there. Be a shame if something happened to it!”
Does that sound like something a mob boss would say to a hapless Mom & Pop store owner? That’s because that’s exactly what it is, and it’s coming straight from billionaire Mike Bloomberg to private citizens like you and me. The anti-gun would-be pol’s personal propaganda publication is called “The Trace” (and I assure you, that is making me seriously consider going by my middle name from here on out). Right now, that publication is targeting private citizens for their pro-2A views. Right now, they’re attacking “influencers,” but how many friends or followers do you need to have before you become a target, too?ย The National Shooting Sports Foundation‘s Larry Keane doesn’t want them to get away with this kind of intimidation, and neither do we. Keane’s letter is reproduced below in its entirety.–T. Wayne Munson
Michael Bloombergโs The Trace is on a campaign to turn gun companies against the leading online voices that speak about the importance of gun rights.
The Trace, which is nothing but a gun control megaphone disguising itself as pseudo-journalism, sent out a โname-and-shameโย emailย last week putting companies on notice. They listed 13 specific firearm personalities with large social media followings. That was followed by leading questions that left little room for doubt what they were really after.
โHas your company reevaluated relationships with any of these creators in light of their political content?โ
Andโฆ
โHas it considered connections between this content and the political rhetoric on display last week?โ
Those werenโt questions designed to elicit a thoughtful response. Those are questions that tell the recipient that if they donโt dump them and run away fast, theyโll trash their company in the media. They accused these social media personalities of spreading conspiracy theories online surrounding the 2020 election and Democratic party. The โreporterโ also accused them of overdramatizing the risk of gun confiscation and โfomented fears of election fraudโฆโ The โreporterโ topped it off by attempting to tie the violence visited on Capitol Hill to these conspiracy theory allegations.
This isnโt journalism. This isnโt even advocacy, which at best, is what The Trace is all about. This is corporate intimidation. Itโs vilifying innocent parties by smearing them with the same accusations used against those who actually committed criminal acts.
Know Your Adversary
Letโs start with what The Trace actually is. They bill themselves as โan independent, nonpartisan, nonprofit newsroomโ thatโs managed to infiltrate the newsrooms of USA Today, The New Yorker, Slate and The Atlantic. Their independence is hardly true.ย Guns America Digestย dug into their tax records that show 70 percent of their funding comes from Everytown for Gun Safety, the gun control group thatโs bankrolled by antigun billionaire Michael Bloomberg. In fact, John Feinblatt โ the same Feinblatt that heads Everytown for Gun Safety and once served as a senior advisor to Bloomberg when the billionaire was New York Cityโs mayor โ is the principal officer listed on tax filings for The Trace.
Claims of editorial โfirewallsโ are laughable when emails are sent to gun companies telling them with the subtlety of a mob boss that itโs in their best interest to โreevaluateโ their influencer relationships.
Intellectually Inconsistent
This standard theyโre holding up to gun companies and social media influencers is intellectually inconsistent. By this line of reasoning, the rioting and looting over the summer should be attributed to every newsroom that whitewashed the violence witnessed during the summer of 2020.
There was plenty of it. MSNBCโs Ali Velshi literallyย toldย his audience on live television that the situation in Minneapolis was not โgenerally speaking unrulyโ even as the city burned behind him. Even more stark, Democrats and Sen. Bernie Sanders (I-Vt.) escaped blame when James T. Hodgkinson, a self-described โBernie Broโย attackedย Republican Members of Congress and left Republican Whip Steve Scalise (R-La.) fighting for his life in an armed attack.
Even Congressman Scaliseย didnโt blameย Sen. Sanders for this heinous crime. Itโs intellectually inconsistent to blame the crimes of an individual on another who had no part. Yet, thatโs exactly what this โreporterโ from The Trace is trying to do.
Fight Back
Colion Noir, a Second Amendment advocate and lawyer, wasnโt having it. In aย video,ย he blasted the intimidation move.
โThe overall goal is to stifle the Second Amendment by limiting the First Amendment,โ Noir explained. โThey are going to do everything in their power to silence voices like me, silence voices like you just saw in that email. Thatโs their goal.โ
Gun websites are beingย de-platformed. Facebook isย banning adsย for gun safes, even after over 8.4 million people bought a gun for the first time in the name of safety during inauguration week. The implication is clear. Gun owners are dangerous and need to be eliminated.
NSSF will continue to stand up. Gun owners across America need to join in.
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