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What’s America’s Top Handgun Ammo?



And the congratulatory bouquet goes to…

If you want to know what America’s favorite ammunition for handguns is, you ask the people to whom it matters most. Recently, a survey conducted by Southwick Associates asked over 18,000 hunters and shooters which brands they trusted most…and when it came to handgun ammunition, it was Federal Premium all the way. Federal, which includes sub-brands like Fusion, came out on top of the 2018 surveys held on and consumer panels.

More than 100 products were examined in the Southwick Associates 2018 Hunting & Shooting Participation and Equipment Purchases Report. Southwick’s in-depth resources illustrate shopping behaviors, such as where consumers buy, brand preferences, and amount spent.

“This report confirms we’ve accomplished what we’ve always worked hard to achieve,” said Federal Centerfire Rifle and Handgun Product Director Mike Holm. “Our handgun ammunition offers consistent, accurate performance for all types of recreational shooting, hunting and self-defense.”

Federal’s latest handgun ammunition introductions include the new 10mm Auto HST and Hydra-Shok Deep 40 S&W and 45 Auto. The 10mm Auto’s full-power loading makes the most of the HST bullet design, providing large, consistent expansion, optimum penetration and superior terminal performance. Hydra-Shok Deep bullets feature a more robust center post and a core design that penetrates to critical depths through common self-defense barriers, without over-penetrating.

For more information on Federal ammunition, visit But if you’d just like to find out how to win a bunch of their ammunition, you can always sign up for our Youth Shooting Sports Alliance $9K Spring Guns and Gear Giveaway here!


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